Alejandra Márquez García, born in the city of Guadalajara on June 16, 1983 is the founder and designer of the Alejandra Raw Project brand. She grew up in Mexico where she studied her first degree in Integral Design at the Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO) and then focused on Fashion Design at the International Center for Design Innovation (CIIND).

With her passion for fashion clear, she realized the importance of our environment and our roots. That is the main nucleus for his current project, Raw: to emanate a message of respect and conservation, to be able to inspire thanks to nature and take care of our impact and community.

In 2009 she obtained second place in the Elle México Design Contest and in 2010 she opened her first workshop where she made cocktail dresses. Later, she coordinated the Fashion Career at CIIND and taught two classes for a few years. It is at this time that the flame is born. She wanted to create a concept for the Earth through fashion for the future, permeating its essence. With timeless collections and unique garments where quality triumphs over quantity to celebrate life and raise awareness about the impact that our actions have on our environment.

So she, who learns something new every day, dared to undertake, inspire and work hard to build a solid concept that she shares with us through each tide.